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Getting Paid for Surveys... or not?=> Next Ponzi Schemes - Doublers <= Recurring Commissions at Last! :) <= (2) A failed attempt at recurring commissions <= (3) Getting Paid for Surveys XML/RSS feed    
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Tracking Your Ads and UrlsThis is the ad I told you about last week. It's the story of why I needed to start tracking my marketing efforts a while ago. I hope you can relate to it because that would mean you've already tasted your first Internet sales. ;) Hmmm, I think I'm just copying and pasting it from the current email campaign. There it goes: Congratulations on your first sales! Now what?So have you finally found a business opportunity that works for you and made a few sales? Good, really! With the many "get-[me]-rich-quick" and other scams around, this is some accomplishment! :) I was in the same position some months ago, after making my first Internet sales and, well, after celebrating it properly. But! ... (In case you're interested, my first serious bucks came out after promoting a page like this one: My First Serious Success It's still a good, fairly easy to market opportunity for Internet Marketing beginners. Feel free to sign up and learn what's it all about.) However, after the celebration was over the analysis phase was in order, and a nasty problem revealed: At that point in my career I was advertising my product like mad using many advertising channels, some of them being free, some of them paid advertising. After my first sales, I realized that I needed to know exactly which of my advertising efforts were giving me results in terms of product sales, in order to focus my efforts on them and disregard the channels that didn't produce sales. Why? Well, let's assume that all of the sales came from only one channel. Even if it were one of the paid advertising channels, I would have paid more to know *WHICH ONE* was it, so I could focus my advertising dollars on that one. Ok, so I'm human, I made my mistake and I learned my lesson. What I learned then and I'm practicing ever since is to track each and every advertisement I publish. If you want to track them, you'll need a tool like this one: Ad Tracking An ad tracking service will help you resolve the kind of question I had. Before using ad trackers, the best report I could make after my campaign was something like this one: Free_for_alls: Cost=0 - Hits=? Autosurf : Cost=0 - Hits=50000 Manualsurf : Cost=0 - Hits=1000 ezine_ad_1 : Cost=20 - Hits=? ezine_ad_2 : Cost=20 - Hits=? (Autosurfers and manual surfers use to provide some sort of page impression counters). This report, much more meaningful, is what I'd have if I used ad trackers from the beginning of my campaign: Free_for_alls: Cost=0 - Hits=2 - Sales=0 Autosurf : Cost=0 - Hits=50000 - Sales=0 Manualsurf : Cost=0 - Hits=1000 - Sales=1! ezine_ad_1 : Cost=20 - Hits=50 - Sales=3!!! ezine_ad_2 : Cost=20 - Hits=50 - Sales=0 And with that, I would've focused my advertising efforts on the "e-zine ad #1", paying GLADLY for it, doing a bit of "Manual surfer" advertising maybe, but definitely forgetting about investing more time and/or money on the other, unworthy channels. Ad trackers have many more uses and provide much more information about every hit. The ad tracking service can send you e-mail reports listing which ads are producing results and... Oh well, no need for this. You will find all the benefits listed here: Ad Tracking ****** I hope you see my point, so please don't make the same mistake I did, and get yourself this tool as soon as you can. Best Regards,
Copyright 2005 Javier M. Arpa - All Rights Reserved
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